![]() Therefore, the Mac Cosmetics is dividing the products into geographic segmentation around the world. Geographic segmentation: The largest markets of Mac Cosmetics are UK, India, Middle East, South Africa, Brazil and also serving 105 different countries. The objective of the Mac Cosmetics “All ages, All races, All Genders” is achieved through the market segmentation strategy. The Mac cosmetics market is divided into similar and meaningful segments. ![]() ![]() Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviors and who might require separate products or marketing programs.
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